What are the Goals?:
- To teach the discipline of marketing as it applies to schools.
- To provide an opportunity for teams of schools' marketing and advancement staff to de-silo, and to imagine improved collaboration.
- To encourage networking and shared learning among attendees.
- To allow school administrators to break away from the daily firefighting so that they can gain a bigger perspective on school priorities.
Who Should Attend?
The Institute is intended for those responsible for advancing schools; admissions, communications, development, and heads of schools who are interested in learning how the business discipline of marketing can enhance the advancement of private schools.
WhenMonday and Tuesday, November 13-14, 2017. Plus, optionally, an advanced social media workshop Wednesday morning, November 15, 2017.
WhereThe 22nd Edition of the Institute will be held in Santa Fe, New Mexico at the Inn and Spa at Loretto located a short walk to Santa Fe's historic Plaza, and to the famed art galleries along Canyon Road.
Where Have We Been?:
1996 - Airlie VA1997 - Denver1998 - Charleston1999 - Scottsdale2000 - New Orleans2001 - Savannah2002 - San Antonio2003 - Santa Fe2004 - Charleston2005 - San Francisco2006 - Charleston2007 - San Antonio2008 - Savannah2009 - New York City2010 - Harvard2011 - DisneyWorld2012 - Annapolis2013 - New Orleans2014 - Charleston2015 - San Antonio River Walk2016 - Fort Lauderdale Beach2017 - Santa Fe, New Mexico