What are the Goals?:
- To teach the discipline of marketing as it applies to schools.
- To provide an opportunity for teams of schools' marketing and advancement staff to de-silo, and to imagine improved collaboration.
- To encourage networking and shared learning among attendees.
- To allow school administrators to break away from the daily firefighting so that they can gain a bigger perspective on school priorities.
Who Should Attend?
The Institute is intended for experienced school administrators interested in learning how the business discipline of marketing can enhance the advancement of private schools.
WhenMonday and Tuesday November 14-15, 2016. Plus, optionally, a social media workshop Wednesday morning, November 16, 2016. Fly down on the weekend; home Tuesday night or Wednesday.
WhereThe 21st Edition of the Institute will be held at Fort Lauderdale Beach in Florida.
Where Have We Been?:
1996 - Airlie VA1997 - Denver1998 - Charleston1999 - Scottsdale2000 - New Orleans2001 - Savannah2002 - San Antonio2003 - Santa Fe2004 - Charleston2005 - San Francisco2006 - Charleston2007 - San Antonio2008 - Savannah2009 - New York City2010 - Harvard2011 - DisneyWorld2012 - Annapolis2013 - New Orleans2014 - Charleston2015 - San Antonio River Walk
2016 - Fort Lauderdale Beach